The Italian Festival of Beauty and Hair-Style is an International Exhibition of Hairdressing, Beauty, Make-up, Perfumery and Fashion. It has two editions – spring and autumn.

The participants in the salon are manufacturers and dealers of professional hair-care products and accessories; cosmetic companies; suppliers of equipment and devices for hairdresser's and beautician's.

The fashion catwalk shows and the demonstrations of coiffeurs and hairdressers make the festival attractive to both trade visitors and  general public.

The National Hairdressing and Make-Up Competition is held within the frame of the Italian Festival of Beauty  and Hair-Style.