B2B is the new formula of the International Spring Fair for presenting the consumer industry. The event is to celebrate its 30^th anniversary with a change in concept, which will ensure more successful participation of companies from Bulgaria and abroad. One of the most prestigious light industry forums in Southeast Europe will be held from 11 to 16 May 2010 at the International Fair Plovdiv.

“The exhibition used to showcase goods and services for end users, but the very participants suggested we’d better focus on the business contacts, so for the first time we changed the vision and the way to present companies”, explained the Senior Director of the fair, Mr. Ivan Sokolov. “This is the trend we see in major European fairs: a switch to trade visitors in order to ensure better markets for the goods and services for the general public as well as the machinery and technologies for their production.”

Combining the new B2B formula with the 30-year tradition of the Spring Fair ensures a more effective participation. As a follow-up of the anti-crisis programme launched in the autumn of 2009 International Fair Plovdiv now offers up to 50% discounts for rented exhibition areas. Optimizing the exhibitors’ expenses for better presentation opportunities will help mainly small and medium businesses, which proved to be quite active during the exhibitions AGRA, Vinaria, Fair Motor Bike Show and Flower Spring in February and March.

Traditionally held within the International Spring Fair are the exhibitions: FOODTECH - Food Products and Technologies, COSMETICS - Perfumery and Cosmetics, MEBELTECH - Furniture, Equipment and Technologies, STROYTECH SPRING - Building Materials, Machines and Technologies, HORECA PLOVDIV - Equipment for Hotels, Restaurants, Cafeterias and Commercial Facilities, BOATS & SPORTS EXPO - Yachts, Boats and Equipment for Sports and Leisure Time. Part of Spring 2010 are also the Exhibition of the Municipalities, Business Consulting, the Arts Salon IMPRESSIA as well as the next edition of the one-of-a-kind worldwide International Fair Poster Competition organized in cooperation with UFI, the Global Association of the Exhibition Industry.