International Fair Plovdiv - We create new opportunities

Press InfoTransfer and save to PDF

International Technical Fair – a preferred venue for exhibitors owing to the prestige and tradition

The most important factor for participation in the International Technical Fair is the prestige and longstanding tradition of International Fair Plovdiv. According to the conducted survey, 57.6% of the exhibitors pointed out that reason, registering with a slight increase over last year. Exhibits of over 1,250 companies from 43 countries were on display from 24 – 29 September 2012 at the Fairgrounds of International Fair Plovdiv.

What are the findings of the survey on the International Technical Fair 2012?

І. Exhibitors

1. Business environment

Expectations

Bulgarian exhibitors

(% share)

Foreign exhibitors

(% share)

Improvement of the situation in the sector

44

50

Ending of the crisis

- Crisis is already over

- Crisis will end in 1-2 years

 

17

33

 

26

39

2. Fulfilled objectives

Fulfilled objectives

Bulgarian exhibitors

(% share)

Foreign exhibitors

(% share)

Establishing new business contacts

78

74

Promotion and advertising

75

86

Implementation of company's PR strategies

69

70

Observation of  the market, industrial sector and competitors

55.6

58.1

Developing new markets in Bulgaria

43.4

55.1

Conclusion of contracts

45.2

41.7

3. Assessment of the International Technical Fair in comparison with its competitors

  • Companies participating in other exhibitions
    • Bulgarian companies: 63%
    • Foreign companies:  81%
  • Comparison with competitive events

Assessment

Bulgarian exhibitors

(% share)

Foreign exhibitors

(% share)

Better

12

14

Comparable

40

45

Lower level

22

29

4. Satisfaction with the participation in the International Technical Fair 2012

Degree of satisfaction

Bulgarian exhibitors

(% share)

Foreign exhibitors

(% share)

Satisfied

30

34

Partly satisfied

49

54

Unsatisfied

13

8

ІІ. Trade visitors

  • Trade visitors accounted for 83.5% of the total number of visitors.
  • Foreign visitors accounted for 8.1% of the public and came mainly from the EU countries and the Balkans, but there were also visitors from distant countries such as Korea and China.

1. Visitors profile

  • Professional activity: trade (37%), production and control (33%), repair and maintenance (11%), logistics, supply and sales (7%), marketing, advertising, PR (2.6%), R & D  (1%).
  • Position: entrepreneur, partner (35.9%), representative of the senior management (13.5%), head of department (11.6%), employee (27.8%).
  • Personal participation in the decision-making process: decisive (39.8%), participant in the decision-making (18.2%), consultative (21.8%), no participation (20.1%).

2. Interest in the exhibitions

Exhibition

Visitors from Bulgaria

(% share)

Foreign visitors

(% share)

Motor Show Plovdiv

17

8

Stroytech

15

8

Machine Building

14

20

Autotech

12

10

Eltech

11

15

Infotech

10

10

Eneco

7

8

Aquatech

6

11

Intermin Expo

4

 

Chemical Industry

3

10

Other sectors

2

 

3. Reasons for the visit

Factors influencing the decision for visiting

Visitors from Bulgaria

(% share)

Foreign visitors

(% share)

Familiarization with new products and ideas

72

87

Meetings with experts, exchange of experience

33

64

Meetings with suppliers, strengthening contacts

28

74

Finding the latest information in the sector

18

42

4. Key objectives: identification of new trends within the relevant sector; observation of the competitors; establishing new business contacts; examining offers

5. Fulfillment of objectives

  • identification of new trends within the relevant sector – 94%
  • observation of the competitors– 81%
  • establishing new business contacts – 76%
  • examining offers - 76%

6. Satisfaction with the visit

Degree of satisfaction

Visitors from Bulgaria

(% share)

Foreign visitors

(% share)

Fully satisfied

91

97

Partly satisfied

8

3

Unsatisfied, I could not find what I was looking for.

 

 0.3

7. Intention to visit the next edition of the event

 

Visitors from Bulgaria

(% share)

Foreign visitors

(% share)

Yes, I definitely will visit

53

36

Yes, I intend to

40

43

Hesitant

6

18

No, I will not visit

1

3

Note: Findings of the survey conducted by Alpha Research Agency among exhibitors and visitors during the International Technical Fair.

Back

Up