A record number of 27,500 visitors attended the series of exhibitions organized within the period from March 30th to April 3rd, 2011 at International Fair Plovdiv. The exhibitions Nature, Hunting, Fishing, Flower Spring, Pets Show, Italian Festival of Beauty and Hairstyle, Biennial of Creativity, were focused on hobby, fashion, leisure activities, education and entertainment.
The interest surpassed the expectations of the organizers. The estimates were for about 15,000 visitors, but their number amounted to 27,500 - a result almost twice as much as the predicted.
That was a proof that the idea to combine several exhibitions with common features has produced a positive effect. The new organization concept and the combination of business activities with a variety of attractive elements aroused great interest among the companies, trade visitors and the general public.
The number of participants in Flower Spring, the Specialized Exhibition of Flowers, Ornamental Plants, Garden Equipment and Supplies, increased by 54 per cent, while the Italian Festival of Beauty and Hairstyle - International Exhibition of Hairdressing, Beauty, Make-up, Perfumery and Fashion, registered a rise of 13 per cent.
Company owners, entrepreneurs, senior managers, mainly in the field of tourism, landscape gardening, commerce, hairdressing and cosmetics, accounted for about 40 per cent of the visitors. The exhibitions offered products, information and amusements for all the family, which was the reason for increased attendance by the general public.
The second edition of the International Fair Motor Bike Show (8 – 10 April 2011) was marked by success and attracted nearly 4,000 visitors. The show was also part of the series of events related to hobby and leisure activities. Thus, the total number of visitors to the springtime events reached 31,500.