VINARIA 2010 is aiming to showcase and support the efforts of companies within the vine and wine industry to find a way out of the crises and to reduce the negative consequences. This year's VINARIA, which is a major recognized trade exhibition in Central and Southeastern Europe, brings together over 260 renowned Bulgarian and foreign companies and registers a rise of 45% in terms of foreign participants compared to 2009.
The 18th International Exhibition of Vine-Growing and Wine Producing VINARIA is organized by International Fair Plovdiv in partnership with the National Vine and Wine Chamber from 14 to 17 March 2010 at the Fairground in Plovdiv.
Participants in VINARIA 2010 are 262 exhibiting companies (114 Bulgarian and 148 foreign companies) from 14 countries, such as Austria, Belgium, Bulgaria, Czech Republic, France, Germany, Greece, Hungary, Italy, Republic of Moldova, Republic of South Africa, Spain, Switzerland, Ukraine. Official participations are registered by the Republic of South Africa (organized by the Embassy of South Africa), France (organized by Ubifrance) and Italy (organized by ICE– Italian Institute of Foreign Trade). Sapori d'Italia (Tastes of Italy) is organized as a joint participation by Euro Sviluppo Italia. The highest number of foreign companies come from Italy, France, Republic of South Africa. Companies from Bulgaria, Italy, France and the Republic of South Africa occupy the largest exhibition areas. The expositions are allocated in three exhibition pavilions (7, 10, 11) and the surrounding outdoor areas.
The Republic of South Africa is participating for the first time as Partner Country in VINARIA 2010 to showcase South Africa’s excellent wines and South Africa’s Department of Trade and Industry is sponsoring six top wineries, which have never previously offered their wines in Eastern Europe to be on the show. A presentation of South African wines and wineries as well as wine tasting of South Africa’s special New World taste are organized within the Business Events Programme. A cultural highlight of South Africa's participation is the recital of Pretty Yende, a young promising black soprano, currently singing in La Scala, which will be performed on March 15, 2010 at the Congress Centre of International Fair Plovdiv.
The Sapori d'Italia event, organized by Euro Sviluppo Italia in cooperation with the University of Food Technologies, Plovdiv, will feature thirty-four companies, i.e. 30 Italian and 4 Bulgarian companies, which are on display in Pavilion 11. The vast assortment comprises Italian coffee and ice cream, citrus fruit, olive oil, olives, dried fruit, liqueurs from Sicily pastries, canned food and other food products. Six companies present fine wines from Sicily. The presentation of 19 wineries from the region of Sicily organized by Casa Sicilia Bulgaria will further contribute to turning Pavilion 11 into the presentation centre of Italian wines.
The Business Events programme comprises further interesting presentations, discussions and working meetings.