International Agricultural Exhibition




Due to COVID-19 the International exhibition for agriculture Agra 2021, which was scheduled to be host between February 24th until February 28th will be postponed until further notice this year. The new date will be determined in line with the safety guidelines by the official authorities.

This new period will be promptly announced, in order to help our exhibitors to do the necessary preparation for the international agriculture exhibition.


We would like to thank you for your support and we expect to see you on Agra 2021.


The International Agricultural Exhibition AGRA covers all areas and sectors of agriculture: research, practice, technology, equipment, products, and services. It presents the best achievements of science and business and the most useful for farmers and professionals. The exhibition has established itself as a portal for innovations in agriculture in Southeast Europe and a forum for successful business projects.

The 30th edition of AGRA is again organized under the auspices of the Ministry of Agriculture, Food and Forestr.


AGRA 2020 in short

  • Exhibitors – 380 from 25 countries
  • Visitors –  42 000 from Bulgaria and Europe
  • Media coverage –  260 publications in different media

 Summary on AGRA 2020


Agribusiness and high technology

With its specific know-how, AGRA has become a preferred place for presenting innovations integrating high technologies that are becoming increasingly demanded on the market. Leading companies have the opportunity to present live for agriculture digitalization and precision, livestock breeding modernization and trade acceleration products. Here they find their clients, as the exhibition is preferred by farmers in Bulgaria and neighboring Balkan countries.




Farming in the 21st century

Farmers can find solutions to modernize their agricultural and livestock farms. New varieties of cereals adapted to climate change, technologies and special selection of plants for organic farming, harmless fertilizers and plant-protection products are just some of the developments offered by world producers and scientific institutes. In recent years, the representation of the Livestock sector has expanded with both highly productive breeds and complete farm equipment. Versatile equipment is also part of the main highlights.



Accompanying program
The accompanying program of the exhibition includes a wide range of thematic events thus creating a network spreading the latest information on business models, funding, and future trends.


The Agricultural Academy, including all of the research institutes within it, is the main partner of AGRA. Multiple branch associations also contribute to the organization and holding of the exhibition.




Major exhibition categories

  • lant growing, machines and equipment for plant growing
  • Seeds, seedlings, plant protection chemicals
  • Livestock breeding, machinery, installations, equipment for livestock breeding
  • Veterinary medicine
  • Research and development
  • Packing and packaging equipment
  • Services
  • Specialized media






AGRA is part of the only forum on the Balkans for agriculture, wine, food and equipment together with the prestigious exhibitions VINARIA for vine growing and wine producing, FOODTECH for the food industry and TASTES FROM ITALY. Holding them at the same time creates better conditions for the presentation of companies from different industries that share common marketing interests. Every year, approximately 700 companies from 30 countries take part in the forum.
It is a unique business and advertising platform, which attracts more and more professional visitors whose number has increased by 60% in 2020.


Innovations competition
    The competition is an opportunity to present and advertise new technologies and products to professional visitors and the media. It distinguishes the most advanced developments in the field of agriculture, which are presented for the first time at AGRA. The panel is composed of renowned experts and scientists, which makes the awards reputable and prestigious. Participation is free of charge.

    Competition categories

  • Machines and inventory for plant growing;
  • Plant-growing technologies;
  • Machines and installations for livestock breeding;
  • Livestock technologies;
  • Varieties of seeds and seedlings;
  • Fertilizers and chemicals for agriculture;
  • Research and development;
  • Livestock breeding

For the rules of the competition and application for participation - see the form "Information about  innovative products and technologies"


Design Competition
            Categories: 1) Expositions; 2) Packaging, labels, advertising materials
            The awards are given to architects, graphic designers and the companies they worked for.
            Partner: National Association for Design and Advertising


For the rules of the competition and application for participation - see form D "Design competition"



  • Presence at the largest agribusiness event in Southeast Europe
  • Contacts with motivated visitors: entrepreneurs, managers and professionals
  • An opportunity to combine various marketing and advertising tools
  • Attractive solutions for product presentation in a booth or online
  • Special bonuses and facilities for exhibitors




Visitor profile

  • 83% agriculture professionals
  • 59% entrepreneurs and managers




Exhibition attendance ratings:

  • 77% of the exhibitors have been visited by foreign professionals
  • number of visitors – 64% give a very good and good estimate
  • interested visitors – 43%   give a very good and good estimate



    International Fair Plovdiv has developed a dynamic model for attracting target groups of visitors through:

  • advertising in electronic, printed and online media
  • partnership with national and specialized media
  • digital marketing on social networks and via email
  • presenting exhibitors in its own channels on the Internet and Facebook


Held - from 24 to 28 February 2021
•    working time for exhibitors: 08.00-19.00 h
•    open for visitors: 09.00-18.00 h, on the last day – till 14.00 h


Applications for participation – till 04 December 2020


Installation – 15 calendar days before the opening
•    working time: 08.00-17.00 h
•    two days before the opening: 08.00-21.00 h


Dismantling – 7 calendar days after the closing
•    working time: 08.00-17.00 h


Inclusion in the printed catalog – till 15 January 2021


Inclusion in the online catalog – the online catalogue is updated on a weekly basis until the opening of the event.


International Fair Plovdiv rents covered and/or open exhibition area – stand/bungalow with standard construction or non-standard custom-made stands.
To hire a stand/bungalow it is necessary to fill in Form 3.  



The rent of a stand/bungalow includes also:
•    general security, common electricity and water costs, cleaning of common areas, use of infrastructure, waste disposal;
•    a certain number of entrance cards for exhibitors and cars;
inclusion in the catalog and information system (company address, telephone number, fax number, email, Internet address, up to 2 branches and up to 50 characters text information), publishing in the exhibitors' online catalog and weekly updating of the information in the catalog.


The rental price does not include water connection and water consumption, which are ordered and paid for in addition.   


Additional information: in Section “Services, Rent for Stands and Bungalows”


I. Discounts on indoor rental area  (only one of all at Your choice)
•    From the rental price for declared net covered exhibition area:
        21-50m2 - 5 %
        over 50m2 - 10 %
•    For consecutive participation in the International Exhibition AGRA
        For 5 or more consecutive years (2020–2016) etc. – 10%  of the rent for the area
        For the second participation in 2021 – 5 % on the indoor exhibition area rental within the size of the coinciding exhibition area


II. Upon 100 % payment of the ordered services by 04.12.2020 – 5 % discount of the paid amount


The services cover the activities related to the preparation, holding and termination of the participation.  


For additional information – see the “Services/Exhibition Services” Section


The exhibitors are entitled to admission cards corresponding to the ordered exhibition area:

Indoor and outdoor exhibition area
up to 20 m2 – 5 admission cards                      up to 50 m2 – 10 admission cards
up to 100 m2 – 15 admission cards                   up to 200 m2 – 20 admission cards
up to 500 m2 – 25 admission cards                   over 500 m2 – 30 admission cards


Exhibitors shall receive 4 (four) car passes, if the exhibition area rented is up to 50 m2 and 7 (seven) car passes, if the exhibition area is over 50 m2.


Exhibitors could obtain additional admission cards against payment.


The admission card is personal and non-transferable.



The exhibiting companies in AGRA 2021 have the opportunity to make their participation even more effective by requesting sponsorship and advertising packages. Thus, their brands and products will be better presented to the  visitors specialists, as well as to the participants in the other exhibitions, held at the same time at the International Fair Plovdiv.


We offer SPONSORSHIP PACKAGES with different combinations of advertising forms.



  • Introduction to the latest generation of innovations in agribusiness
  • See scientific developments for rapid implementation in farms with your own eyes
  • Information about financial tools in agriculture
  • Hobby farming news and products at preferential prices
  • Free access for professionals upon online registration


Reasons to visit

  • guidance on new trends in the industry – 75%
  • study of offers – 46%
  • competition study – 27%
  • supply of goods directly from manufacturers  – 25%
  • creating business contacts – 23%


Exhibitors' profile

  • Companies offering technology and equipment for agriculture
  • Companies offering technology and equipment for livestock breeding  
  • Companies offering services to farmers
  • Scientific institutes within the Agricultural Academy


Vasya Mihailova

Telephone: +359 32/902 180, +359 32/902 330

Mobile Telephone: +359 887 228 834

Fax: +359 32/902 517



Telephone: +359 32/902 141



Tanya Zemlyakova

Telephone: +359 32/902 311

Mobile Telephone: +359 885 555 363



Maria Milanova

Telephone: +359 32/902 377

Mobile Telephone: +359 885 787 587


FORM 1 Application Form

FORM 3Renting a stand/bungalow 

Renting a stand/bungalow

FORM 5Telecommunication Services Order 

Telecommunication Services Order

FORM 7Request for Renting Halls and Technical Equipment 

Request for Renting Halls and Technical Equipment

FORM 8 Order Form for Advertising Services

FORM 10Order for electrical and water connection, compressed air 

Order for electrical and water connection, compressed air

FORM 12Additional Services Order 

Additional Services Order

FORM 15Transport Services Order 

Transport Services Order

FORM DDesign Competition 

Design Competition

The documents are in .PDF format. To open and fill them up, you need to use the Adobe Acrobat Reader version 8 from above.

You can download the program from the following link:

Adobe Acrobat Reader

Media Partners





International Media Partners

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